Browsing Verba iuvenium / Словото на младите by Subject "cognitive linguistics"

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    • COGNITIVE METAPHORS AS A MEANS FOR LANGUAGE DEMAGOGY IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES 

      Andreeva, Zhaneta; Андреева, Жанета (Plovdiv University Press, 2019-05-31)
      Cognitive political metaphorology combines together the traditional scientific potential of the old rhetoric and new hyperdynamic linguistic constructs, which are an adequate reflection of the fast-developing society. ...

    • COMPARISONS WITH ANIMALS IN THE WORKS OF THE SOFIA LITERARY SCHOOL 

      Ivanova, Dimitriya; Иванова, Димитрия (Plovdiv University Press, 2019-05-31)
      The following report focuses on a topic which has not been studied yet. We examine comparisons with animals used in the original works of three authors, representatives of the Sofia Literary School. We analyze the ...

    • THE ISSUE OF THE LEXICAL CONCEPT IN LINGUISTIC LITERATURE 

      Vihrogonova, Hristina; Вихрогонова, Христина (Plovdiv University Press, 2019-05-31)
      This article discusses the different definitions of the term CONCEPT in Russian and American linguistic literature. Presented are the scientific opinions of the Russian linguists Sternin and Popova on the structure and ...

    • THE MANIPULATIVE ASPECT OF COGNITIVE METAPHORS IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES 

      Andreeva, Zhaneta; Андреева, Жанета (Plovdiv University Press, 2021-05-21)
      The article presents an analysis of cognitive metaphors in the speech of contemporary Bulgarian politicians. This study aims to trace the way for the formation and functioning of the manipulative nature of cognitive ...