THE MANIPULATIVE ASPECT OF COGNITIVE METAPHORS IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES

Abstract

The article presents an analysis of cognitive metaphors in the speech of contemporary Bulgarian politicians. This study aims to trace the way for the formation and functioning of the manipulative nature of cognitive metaphors. We examine current political speeches that are productive for creating a metaphorical situation. The study analyzes language resources used to achieve the manipulative aspect of cognitive metaphors in spontaneous political speeches. The examples given are excerpted from current public statements of politicians.