WHAT DO SUGGEST THE TITLES? (COMPARATIVE ANALYSIS OF THE TITROLOGY IN SPANISH PRESS) I PART: “THE METATITLES”. THE INFORMATIVE TITLES

Abstract

The purpose of the article is to examine the characteristics of the titles in the contemporary Spanish press based on the articles about Bulgaria during 2013. The first issue is a study of the names of the most popular newspapers El País, El Mundo y ABC conceived as “metatitles” in their socio-historical context. Then we proceed to analyze one of the varieties of the titles, the informative one. The other class, the expressive, shall be the object of the second part of the study.