PROSODIC FEATURES OF ADVERTISING TEXTS

Abstract

The present paper aims to establish the prosodic features of the structure of the clause (syntagm) in Russian advertising texts. A complex research method including acoustic, perceptive and statistic analyses of prosodic units of speech has been used. Some prosodic features such as rhythmic organization of the syntagm, average frequency values of the basic tone, duration, intensity, etc. were investigated.