Now showing items 1-6 of 6
LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS
(УИ "Паисий Хилендарски", 2015)
The aim of our article is to analyze language resources and advertising styles concerning pharmaceutical products. Advertisement texts are not only informative, but persuasive as well. What we have attempted to do is to ...
THE TRUNCATED PROVERBS: VARIATION AND CREATIVITY
(УИ "Паисий Хилендарски", 2014)
The proverbs which have a two-part structure are suitable to be reduced in speech. This phenomenon is known as truncation and primarily consists of the omission of the second part of the proverb. In this study we will try ...
PHRASEOLOGICAL CREATIVITY IN JOURNALISTIC TEXTS
(УИ "Паисий Хилендарски", 2013)
The use of phraseological units in newspaper articles is a clear example of intelligent linguistic creativity. Fixed expressions have the ability to adapt to the contexts in which they are included in various ways. By means ...
NOTES ON THE EXAMINATION OF THE CONCEPTS OF COLLOCATION AND LOCUTION IN PHRASEOLOGY
(УИ "Паисий Хилендарски", 2012)
The purpose of these notes is to examine the concepts of collocation and locution in phraseology. The notes begin with a brief excursion into numerical methods, followed by an analysis of the differences and correlations ...
IDIOMATICITY, MOTIVATION AND OPACITY OF THE PHRASEOLOGICAL UNITS
(УИ "Паисий Хилендарски", 2017)
In some cases, the figurative motivation may be easily deduced from the transparent meaning of a phraseological unit (PU); however, decoding phraseological units that are completely idiomatic is far more difficult. Setting ...
ON THE BULGARIAN TRANSLATION OF “FALCO” – A NOVEL BY ARTURO PEREZ-REVERTE
(УИ "Паисий Хилендарски", 2018)
The purpose of this article is to analyze some specific examples taken from the Bulgarian translation of “Falco” – a novel by the Spanish writer Arturo Perez-Reverte. The novel came out in Spain in October, 2016. Just a ...