Browsing Verba iuvenium / Словото на младите by Author "Andreeva, Zhaneta"
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COGNITIVE METAPHORS AS A MEANS FOR LANGUAGE DEMAGOGY IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES
Andreeva, Zhaneta; Андреева, Жанета (Plovdiv University Press, 2019-05-31)Cognitive political metaphorology combines together the traditional scientific potential of the old rhetoric and new hyperdynamic linguistic constructs, which are an adequate reflection of the fast-developing society. ... -
THE MANIPULATIVE ASPECT OF COGNITIVE METAPHORS IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES
Andreeva, Zhaneta; Андреева, Жанета (Plovdiv University Press, 2021-05-21)The article presents an analysis of cognitive metaphors in the speech of contemporary Bulgarian politicians. This study aims to trace the way for the formation and functioning of the manipulative nature of cognitive ... -
METHODS FOR IDENTIFICATION OF COGNITIVE METAPHORS IN POLITICAL SPEECH
Andreeva, Zhaneta; Андреева, Жанета (Plovdiv University Press, 2022-05-20)The paper presents a study and an analysis of cognitive metaphors in the speech of contemporary Bulgarian politicians. This study aims to present three different ways in which metaphors can be identified in discourse. ... -
STYLISTIC AND PRAGMATIC SPECIFICITIES OF COGNITIVE METAPHORS IN BULGARIAN POLITICAL SPEECHES FROM THE END OF THE 19TH CENTURY
Andreeva, Zhaneta; Андреева, Жанета (Plovdiv University Press, 2020-10-20)In this article, some stylistic and pragmatic aspects of cognitive metaphors in the speeches of renowned Bulgarian politicians from the end of the 19th century are discussed. The objects of analysis are the parliamenta ...