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dc.contributor.authorTencheva, Boryana
dc.date.accessioned2018-07-18T13:11:49Z
dc.date.available2018-07-18T13:11:49Z
dc.date.issued2012
dc.identifier.citationTencheva, Boryana, "LANGUAGE GAMES ON THE FUNCTIONAL LAYER (FROM RUSSIAN, GERMAN AND BULGARIAN DATA)", PAISII HILENDARSKI UNIVERSITY OF PLOVDIV – BULGARIA, RESEARCH PAPERS, VOL. 50, BOOK 1, PART С, 2012 – LANGUAGES AND LITERATURE, 674-688en_US
dc.identifier.issn0861-0029
dc.identifier.urihttps://lib.uni-plovdiv.net/handle/123456789/554
dc.description.abstractThis article describes the main theoretical problems of definition and pragmatic aspects of wordplay as a linguistic and cognitive-communicative phenomenon in the advertising discourse. We shall hereby discuss only the question of the functional features of the wordplay at the phonetic and phonological levels of language: peculiar pronunciation of phonemes, change of accent, repetition of particular consonants or vowels, the use of homophones, especially intonation, etc. In general, we can say that wordplay could rarely be seen in one text only at the phonetic and phonological levels. Usually, it is associated with the linguistic resources from all levels of language.en_US
dc.language.isoRussianen_US
dc.publisherУИ "Паисий Хилендарски"en_US
dc.subjectwordplayen_US
dc.subjectadvertisingen_US
dc.subjectcultural connotationen_US
dc.subjectcognitivecommunicativeen_US
dc.subjectphoneticsen_US
dc.subjectphonologyen_US
dc.titleLANGUAGE GAMES ON THE FUNCTIONAL LAYER (FROM RUSSIAN, GERMAN AND BULGARIAN DATA)en_US
dc.title.alternativeO СПЕЦИФИКЕ ЯЗЫКОВОЙ ИГРЫ НА ФУНКЦИОНАЛЬНОМ УРОВНЕ (на материале русского, немецкого и болгарского языков)en_US
dc.typeArticleen_US


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