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dc.contributor.authorPetkova-Zaralieva, Gergana
dc.date.accessioned2018-05-27T15:31:01Z
dc.date.available2018-05-27T15:31:01Z
dc.date.issued2014
dc.identifier.citationPetkova-Zaralieva, Gergana, "THE SEMANTICS OF THE ADJECTIVE IN BULGARIAN AND SPANISH ADVERTISING", PAISII HILENDARSKI UNIVERSITY OF PLOVDIV – BULGARIA, RESEARCH PAPERS, VOL. 52, BOOK 1, PART А, 2014 – LANGUAGES AND LITERATURE, 276-283en_US
dc.identifier.issn0861-0029
dc.identifier.urihttps://lib.uni-plovdiv.net/handle/123456789/317
dc.description.abstractThe use of adjectives in modern Spanish and Bulgarian advertising campaigns is considered in this paper. Advertising is a media phenomenon that constantly attacks us and our current lives by all means. What is it that public advertising actually does and what does it actually intend to convey to us? We hereby explain techniques for a stronger impact on consumers by tendentious use of certain adjectives that can be found in almost any ad, regardless of the product launch.en_US
dc.language.isoBulgarianen_US
dc.publisherУИ "Паисий Хилендарски"en_US
dc.subjectadjectiveen_US
dc.subjectadvertisingen_US
dc.subjectmedia phenomenonen_US
dc.subjecttechniques for impacten_US
dc.titleTHE SEMANTICS OF THE ADJECTIVE IN BULGARIAN AND SPANISH ADVERTISINGen_US
dc.title.alternativeСЕМАНТИКА НА ПРИЛАГАТЕЛНОТО ИМЕ В БЪЛГАРСКАТА И ИСПАНСКАТА РЕКЛАМАen_US
dc.typeArticleen_US


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