| dc.contributor.author | Petkova-Zaralieva, Gergana | |
| dc.date.accessioned | 2018-05-27T15:31:01Z | |
| dc.date.available | 2018-05-27T15:31:01Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Petkova-Zaralieva, Gergana, "THE SEMANTICS OF THE ADJECTIVE IN BULGARIAN AND SPANISH ADVERTISING", PAISII HILENDARSKI UNIVERSITY OF PLOVDIV – BULGARIA, RESEARCH PAPERS, VOL. 52, BOOK 1, PART А, 2014 – LANGUAGES AND LITERATURE, 276-283 | en_US |
| dc.identifier.issn | 0861-0029 | |
| dc.identifier.uri | https://lib.uni-plovdiv.net/handle/123456789/317 | |
| dc.description.abstract | The use of adjectives in modern Spanish and Bulgarian advertising campaigns is considered in this paper. Advertising is a media phenomenon that constantly attacks us and our current lives by all means. What is it that public advertising actually does and what does it actually intend to convey to us? We hereby explain techniques for a stronger impact on consumers by tendentious use of certain adjectives that can be found in almost any ad, regardless of the product launch. | en_US |
| dc.language.iso | Bulgarian | en_US |
| dc.publisher | УИ "Паисий Хилендарски" | en_US |
| dc.subject | adjective | en_US |
| dc.subject | advertising | en_US |
| dc.subject | media phenomenon | en_US |
| dc.subject | techniques for impact | en_US |
| dc.title | THE SEMANTICS OF THE ADJECTIVE IN BULGARIAN AND SPANISH ADVERTISING | en_US |
| dc.title.alternative | СЕМАНТИКА НА ПРИЛАГАТЕЛНОТО ИМЕ В БЪЛГАРСКАТА И ИСПАНСКАТА РЕКЛАМА | en_US |
| dc.type | Article | en_US |
