RHETORICAL FIGURES IN ADVERTISING AND THE ROLE OF ADJECTIVES

Abstract

In this work we have tried to carry out a brief analysis of rhetorical figures and their ability to enrich language. What particularly interests us is how they are used in advertising and what the role of the adjective in them is. We have found examples in advertising texts in which there are various rhetorical figures with adjectives in their structures. We provide commentary for each of the examples as we try to interpret the message hidden in them. Following the given examples, we make conclusions about the goals and results achieved through the used of rhetorical figures in advertising.