Browsing Научни трудове, Филология (2015) by Subject "advertising"

Now showing items 1-2 of 2

    • LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS 

      Nenkova, Veselka; Nenkova, Nezabravka (УИ "Паисий Хилендарски", 2015)
      The aim of our article is to analyze language resources and advertising styles concerning pharmaceutical products. Advertisement texts are not only informative, but persuasive as well. What we have attempted to do is to ...

    • RHETORICAL FIGURES IN ADVERTISING AND THE ROLE OF ADJECTIVES 

      Petkova-Zaralieva, Gergana (УИ "Паисий Хилендарски", 2015)
      In this work we have tried to carry out a brief analysis of rhetorical figures and their ability to enrich language. What particularly interests us is how they are used in advertising and what the role of the adjective in ...