Browsing Научни трудове, Филология (2012) by Author "Tencheva, Boryana"
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LANGUAGE GAMES ON THE FUNCTIONAL LAYER (FROM RUSSIAN, GERMAN AND BULGARIAN DATA)
Tencheva, Boryana (УИ "Паисий Хилендарски", 2012)This article describes the main theoretical problems of definition and pragmatic aspects of wordplay as a linguistic and cognitive-communicative phenomenon in the advertising discourse. We shall hereby discuss only the ...