LANGUAGE OF CULTURE AND CULTURAL SPEECH
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The paper deals with the issue of language and cultural interaction. The author studies the nature of culture and language, their mutual influence. The human worldview is considered a reflection of the language picture in natural languages. Differences between languages due to differences in cultures are specified in the work. Special attention is paid to national and cultural originality of the vocabulary, morphemes and the transformation they undergo within the cultural processes. The author describes the effect of culture on language as manifested in the uniqueness of the process of communication in different cultures, which is reflected in some features of vocabulary and grammar, as well as in the features of normative and stylistic structure of the language.
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ПОНЯТИЕТО ЗА КУЛТУРА – СТРУКТУРООПРЕДЕЛЯЩО ЗА СЪВРЕМЕННАТА МЕТОДИКА НА ОБУЧЕНИЕТО ПО БЪЛГАРСКИ ЕЗИК Димчев, Кирил (УИ "Паисий Хилендарски", 2011)Among concepts that have become especially topical in contemporary Methodology of Bulgarian Language Teaching, the concept of culture has taken a special place. The exploration of this concept leads to the conclusion that ...
Nedeltcheva-Bellafante, Zlatorossa (УИ "Паисий Хилендарски", 2018)This text studies the notions of inter-culturality, multi-culturality, intercultural competences etc., so widely used in the recent years and their role in foreign language didactics. We undertake to analyze the literary ...
Тенчева, Боряна (УИ "Паисий Хилендарски", 2011)An advertisement aims at creating and maintaining a continuous and ever growing interest in an offered product and its promotion. Its success is attributed to the way messages are communicated from advertiser to client. ...