dc.contributor.author | Taneva, Ivanka | |
dc.date.accessioned | 2021-04-16T18:29:24Z | |
dc.date.available | 2021-04-16T18:29:24Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Taneva, Ivanka, "THE ECONOMY AS A SPORT – METAPHORS IN GERMAN PUBLICISTIC TEXTS", PAISII HILENDARSKI UNIVERSITY OF PLOVDIV – BULGARIA, RESEARCH PAPERS, VOL. 57, BOOK 1, PART A, 2019 – LANGUAGES AND LITERATURE, 421-436 | en_US |
dc.identifier.issn | 0861-0029 | |
dc.identifier.uri | https://lib.uni-plovdiv.net/handle/123456789/942 | |
dc.description.abstract | Sport as a metaphor for economy plays an important role in economic articles. The paper analyses metaphors of sport, used by the German media in order to conceptualize the course and the results of economic processes. The author presents the characteristics of the sport metaphors, identifies which sport they originate from and analyzes their implications. | en_US |
dc.language.iso | Bulgarian | en_US |
dc.publisher | УИ "Паисий Хилендарски" | en_US |
dc.subject | sport | en_US |
dc.subject | conceptual metaphor | en_US |
dc.subject | metaphoric model | en_US |
dc.subject | frame | en_US |
dc.subject | slot | en_US |
dc.title | THE ECONOMY AS A SPORT – METAPHORS IN GERMAN PUBLICISTIC TEXTS | en_US |
dc.title.alternative | ИКОНОМИКАТА КАТО СПОРТ – МЕТАФОРИ В НЕМСКИ ПУБЛИЦИСТИЧНИ ТЕКСТОВЕ | en_US |
dc.type | Article | en_US |