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    • COMPARATIVE AND CONTRASTIVE STUDY ON SPANISH AND BULGARIAN ADVERTISING 

      Nénkova, Véselka; García, Ana Isabel Díaz (УИ "Паисий Хилендарски", 2019)
      The aim of our work is to offer a comparative and contrastive analysis between Spanish and Bulgarian publicity based on a series of advertisements. Given that advertising texts are informative but also persuasive, the ...