LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS

dc.contributor.author	Nenkova, Veselka
dc.contributor.author	Nenkova, Nezabravka
dc.date.accessioned	2018-05-06T17:46:48Z
dc.date.available	2018-05-06T17:46:48Z
dc.date.issued	2015
dc.identifier.citation	Nenkova, Veselka, Nenkova, Nezabravka, "LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS", PAISII HILENDARSKI UNIVERSITY OF PLOVDIV – BULGARIA, RESEARCH PAPERS, VOL. 53, BOOK 1, PART А, 2015 – LANGUAGES AND LITERATURE, 394-404	en_US
dc.identifier.issn	0861-0029
dc.identifier.uri	https://lib.uni-plovdiv.net/handle/123456789/200
dc.description.abstract	The aim of our article is to analyze language resources and advertising styles concerning pharmaceutical products. Advertisement texts are not only informative, but persuasive as well. What we have attempted to do is to make visible linguistic resources and techniques used by advertising specialists in Bulgaria to induce the public to buy a given pharmaceutical product.	en_US
dc.language.iso	other	en_US
dc.publisher	УИ "Паисий Хилендарски"	en_US
dc.subject	specialized language	en_US
dc.subject	style	en_US
dc.subject	discourse	en_US
dc.subject	advertising	en_US
dc.subject	pharmaceutical products	en_US
dc.title	LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS	en_US
dc.title.alternative	LENGUAJE Y ESTILO DE LA PUBLICIDAD REFERIDA A LOS PRODUCTOS FARMACÉUTICOS	en_US
dc.type	Article	en_US