Browsing Научни трудове, Филология (2015) by Subject "discourse"
Now showing items 1-2 of 2
-
LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS
(УИ "Паисий Хилендарски", 2015)The aim of our article is to analyze language resources and advertising styles concerning pharmaceutical products. Advertisement texts are not only informative, but persuasive as well. What we have attempted to do is to ... -
ТHE GROTESQUE AS AN „ANTICOHESIVE“ COHERENCE (BASED ON EXCERPTS FROM THE WORKS OF VITOLD GOMBROVICH)
(УИ "Паисий Хилендарски", 2015)This article examines the concept of coherence as a constituting grotesque category of philosophical and aesthetic origin, which weaves a network of coreferential links, triggering an alternate, translatorial and transcendent ...