Browsing by Subject "cultural connotation"
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LANGUAGE GAMES ON THE FUNCTIONAL LAYER (FROM RUSSIAN, GERMAN AND BULGARIAN DATA)
(УИ "Паисий Хилендарски", 2012)This article describes the main theoretical problems of definition and pragmatic aspects of wordplay as a linguistic and cognitive-communicative phenomenon in the advertising discourse. We shall hereby discuss only the ... -
TOWARD THE PROBLEM OF CONVEYING CONNOTATIVE MEANINGS OF PROPER NOUNS IN TRANSLATION
(УИ "Паисий Хилендарски", 2016)The subject of this paper is the matter of conveying culture–specific connotative meanings of Russian proper nouns (more specifically precedential names) in translating a text. Various examples of translation of literary ...