Browsing by Subject "advertisement"
Now showing items 1-3 of 3
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ADVERTORIAL IN THE PERSPECTIVE OF SCIENCE POPULARIZATION
(УИ "Паисий Хилендарски", 2018)This paper aims to examine the participation of the advertorial in the transmission of knowledge. It presents a short history of science popularisation and focuses on advertorial, defined as a form of advertisement giving ... -
PECULIARITIES OF THE FIGHT AGAINST LINGUISTIC SEXISM IN THE SPANISH LANGUAGE
(УИ "Паисий Хилендарски", 2015)The present research focuses on the nature and characteristics of language sexism. It also discusses the problems of confusion of language and social sexism and the inappropriate ways to fight it in the Spanish language ... -
ЗА БЪЛГАРСКАТА РЕКЛАМА КАТО ОБЕКТ НА ИЗСЛЕДВАНЕ ОТ ГЛЕДНА ТОЧКА НА КУЛТУРОЛОГИЯТА
(УИ "Паисий Хилендарски", 2011)An advertisement aims at creating and maintaining a continuous and ever growing interest in an offered product and its promotion. Its success is attributed to the way messages are communicated from advertiser to client. ...