Browsing by Author "Petkova-Zaralieva, Gergana"

Now showing items 1-3 of 3

    • PURPOSES OF ADVERTISING COMMUNICATIONS: CONTEXTUAL MEANING AND LANGUAGE STRATEGY 

      Petkova-Zaralieva, Gergana (УИ "Паисий Хилендарски", 2016)
      The paper tries to clarify the leadership role of the advertising appeal when creating an advertisement and its relationship to the success of the advertisement. We have summarized its main goals as well as the most important ...

    • RHETORICAL FIGURES IN ADVERTISING AND THE ROLE OF ADJECTIVES 

      Petkova-Zaralieva, Gergana (УИ "Паисий Хилендарски", 2015)
      In this work we have tried to carry out a brief analysis of rhetorical figures and their ability to enrich language. What particularly interests us is how they are used in advertising and what the role of the adjective in ...

    • THE SEMANTICS OF THE ADJECTIVE IN BULGARIAN AND SPANISH ADVERTISING 

      Petkova-Zaralieva, Gergana (УИ "Паисий Хилендарски", 2014)
      The use of adjectives in modern Spanish and Bulgarian advertising campaigns is considered in this paper. Advertising is a media phenomenon that constantly attacks us and our current lives by all means. What is it that ...