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COGNITIVE METAPHORS AS A MEANS FOR LANGUAGE DEMAGOGY IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES
(Plovdiv University Press, 2019-05-31)
Cognitive political metaphorology combines together the traditional scientific potential of the old rhetoric and new hyperdynamic linguistic constructs, which are an adequate reflection of the fast-developing society. ...
THE MANIPULATIVE ASPECT OF COGNITIVE METAPHORS IN CONTEMPORARY BULGARIAN POLITICAL SPEECHES
(Plovdiv University Press, 2021-05-21)
The article presents an analysis of cognitive metaphors in the speech of contemporary Bulgarian politicians. This study aims to trace the way for the formation and functioning of the manipulative nature of cognitive ...