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LANGUAGE MEANS OF REPRESENTATION OF GASTRONOMIC METAPHOR IN RUSSIAN LINGUOCULTURAL DISCOURSE
(УИ "Паисий Хилендарски", 2018)
The scientific framework is considered and the definition of „linguacultural discourse“ is proposed which is understood as speech activity and carried out by communicants in the process of mastering and comprehension of ...
MEDIA TEXT HEADLINES WITH ETHNONYMS AS KEY ELEMENTS (BASED ON TRASNFORMED PHRASEOLOGICAL EXPRESSIONS)
(УИ "Паисий Хилендарски", 2018)
The article analyzes various transformed proverbs and precedent statements which serve as newspaper headlines and whose structure consists of ethnonyms. Such transformations are a result of the creative work of the journalist. ...