Now showing items 1-2 of 2

    • LANGUAGE AND STYLE IN ADVERTISING PHARMACEUTICAL PRODUCTS 

      Nenkova, Veselka; Nenkova, Nezabravka (УИ "Паисий Хилендарски", 2015)
      The aim of our article is to analyze language resources and advertising styles concerning pharmaceutical products. Advertisement texts are not only informative, but persuasive as well. What we have attempted to do is to ...
    • TEXTBOOKS IN BULGARIAN STYLISTICS AT THE TURN OF THE 20th CENTURY 

      Dikova, Bistra (УИ "Паисий Хилендарски", 2021)
      The article is dedicated to three textbooks in stylistics, published at the turn of the twentieth century, which marks the beginning of modern Bulgarian stylistics. The book of R. Puhlev contains a short theoretical part. ...