Now showing items 1-2 of 2

    • COMPARATIVE AND CONTRASTIVE STUDY ON SPANISH AND BULGARIAN ADVERTISING 

      Nénkova, Véselka; García, Ana Isabel Díaz (УИ "Паисий Хилендарски", 2019)
      The aim of our work is to offer a comparative and contrastive analysis between Spanish and Bulgarian publicity based on a series of advertisements. Given that advertising texts are informative but also persuasive, the ...
    • POLITICS AND POLITICIZED LANGUAGE APPLIED TO TEACHING SPANISH AS A SECOND LANGUAGE 

      García, Ana Isabel Díaz (УИ "Паисий Хилендарски", 2018)
      This paper constitutes a concise sketch on the concept of communication itself, focusing on the importance of both context and rhetoric in the art of effective or persuasive speaking or writing, offering a brief analysis ...