Browsing by Author "García, Ana Isabel Díaz"
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COMPARATIVE AND CONTRASTIVE STUDY ON SPANISH AND BULGARIAN ADVERTISING
Nénkova, Véselka; García, Ana Isabel Díaz (УИ "Паисий Хилендарски", 2019)The aim of our work is to offer a comparative and contrastive analysis between Spanish and Bulgarian publicity based on a series of advertisements. Given that advertising texts are informative but also persuasive, the ... -
POLITICS AND POLITICIZED LANGUAGE APPLIED TO TEACHING SPANISH AS A SECOND LANGUAGE
García, Ana Isabel Díaz (УИ "Паисий Хилендарски", 2018)This paper constitutes a concise sketch on the concept of communication itself, focusing on the importance of both context and rhetoric in the art of effective or persuasive speaking or writing, offering a brief analysis ...